A new study out of Switzerland shows that people who are generous and focus on helping others report feelings of happiness more than those who act on their own self-interests.
Philippe Tobler and Ernst Fehr from the Department of Economics at the University of Zurich, along with a team of international researchers, conducted an experiment with 50 people in a lab who described their levels of happiness after doing acts of generosity, EurekAlert reported on Tuesday.
According to the Christian Post, the team sought to investigate how areas of the brain communicate to produce feelings of happiness.
The study’s participants were promised 25 Swiss francs a week for four weeks. Twenty-five of them were asked to spend the money on others; the other 25 were told they could spend it on themselves.
“Doing something nice for another person gives many people a pleasant feeling that behavioral economists call a warm glow,” a news release from the University of Zurich states.
The participants consistently reported that giving made them feel good. MRI scans of their brains were done simultaneously and showed that one area of the brain triggers a response in another area that is related to happiness.
“Our study provides behavioral and neural evidence that supports the link between generosity and happiness,” the research team explained in the journal Nature Communications.
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The researchers looked at three areas of the brain, “one linked to altruism and social behaviour, a second to happiness, and a third area involved in decision-making.”
Those who said they would give the money away said they were happier than the “self-spenders” even without having moved forward on their commitments to give.
Additional Reporting by Christian Post.
