Nicola Mendelsohn, Facebook’s vice-president for Europe, the Middle East and Africa, was asked about what the network would look like in five years in terms of content, while speaking at Fortune’s Most Powerful Women International Summit in London on Tuesday.
“We’re seeing a year-on-year decline of text,” she told the audience. “If I was having a bet, I’d say video, video, video.”
“The best way to tell stories in this world, where so much information is coming at us, actually is video,” she continued. “It conveys so much more information in a much quicker period. So actually the trend helps us to digest much more information.”
Her statements have additionally been endorsed by the Facebook CEO Mark Zuckerberg and other company executives who expressed similar sentiments in recent months.
Videos are now viewed eight billion times daily on Facebook, according to Mendelsohn, up from one billion just a year ago. She also said at the Fortune conference that, on average, 100 million hours of video are watched on Facebook every day through mobile devices.
Facebook Live, the relatively new streaming feature that Zuckerberg is reportedly “obsessed” with, has also exploded in terms of views and engagement.
On 9th June, 2016, Facebook also launched video comments, a feature that acknowledges the meteoric rise and continued growth of online video creation and consumption.
By 2020, internet video traffic will represent 82% of all consumer internet traffic, according to forecasts from the Cisco Visual Networking Index.
For evangelists who maximize social media for the gospel, this report is worth noting.
aaron@ugchristiannews.com
