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Red Sofa moves to solidify its PR and digital marketing

C.E.O and founder at KAVIBE, Joan Apio (M) signs a MOU with the team from Red Enterprises, Ronnie Habasa (L) and Shadrack Kuteesa (R) in the Capital – Kampala . Courtesy photo.

Red Sofa, a regular event in Kampala known as a networking platform where Christian achievers from different spheres of influence share their experience, has signed a memorandum of understanding with KAVIBE Uganda in the bid to solidify among others its PR and Digital Marketing.

Mr Ronnie Habasa, the director of Red Sofa, which operates under Red Enterprises, confirmed on Wednesday that KAVIBE is their official digital marketing consultant, noting that they have over the last one year strengthened their internal structure and recorded a tremendous increase in attendants to the event.

Other brands under the enterprise include Red Vibe and Red Arts.

“Over this one year, 2017, God has been gracious to us. “We were building the plane while flying it,” as my Pastor, Garry Skinner likes to say, “And we did not crush.” God’s grace has been sufficient. We were able to have about 7 sessions, and in each we had key influencers in business. We had different topics and saw our numbers grow.” Mr Habasa said.

Mr Habasa explained that this year they have re-strategized and put place the team in a proper structure, “Our next event is the Red Fundraising Dinner in March.” he added.

Shadrack Kuteesa, the Red enterprise vision bearer last year told media reporters that the event, Red Sofa aims at getting Christians to meet and know each other, share their experiences of work, business among other fields.

Shadrack was formerly deeply involved with the secular music industry before he met Christ who has transformed his life. He has now channeled his energy, resources and talent to support gospel artists and gospel events.

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