The East African Community (EAC) is celebrating a musical milestone after successfully launching the Mseto East Africa Awards with an objective of rewarding talent and empowering the entertainment and art industry within the region.
Popular Gospel Star Daisy Ejang, jointly launched the awards with Mzazi Willy Tuva, a celebrated Kenyan award winning radio/TV host and John C Mac, the CEO of Xtreem Entertainment.
The trio, all introduced as founders, with Willy Tuva however highlighted as Chairman and CEO, explained at Swiss Lenana Hotel in Nairobi that the host country for the Awards is set to be rotated among the member states as “this shall provide an opportunity to show case the beauty, culture and tradition of the region.”
The awards are designed to take place annually with nomination and ‘meet the people’ tours being held throughout the year all round EAC.
“The Mseto East African – Awards (MEA-A) is a concept developed by Mseto East Africa Awards Trust with an objective of rewarding talent and empowering the entertainment industry within East Africa. Coined after the success of the Mseto east Africa TV Show, the awards have a head start advantage of having a following in Kenya, Tanzania, Uganda, Rwanda and Burundi
“Through its trusted brand and close relationship with the entertainment industry in the region, the awards have a projected growth and influence to sit at the heart of the regions’ entertainment industry,” a statement from the organizers reads.
Ejang is an award winning artiste from Uganda and former TPF finalist. Besides Music she is also a humanitarian and CEO of DEKADZ limited. She has released several hit singles, including “Shuga” with Levixone, “Yawa De”, “Eyes On Me”, “Incredible”, “Love You Lord”, “Fire” and “Teko”.
From Uganda still, the Awards team appointed Lwanga Douglas and Sheilah Gashumba to the Jury.
Willy Tuva said, “The music industry in East Africa is one of the vibrant industries in the continent, and this could not have come at a better time, when we have some of our best artistes conquering the world stages with their talents.”
MEA-A will partner and closely work with registered charitable organizations. Through its events and relationship with artists, the award will raise awareness on various charitable causes as may be identified across the region.
“The combination of entertainment with this social impact will be the defining pillars of MEA-Awards,” Willy said.
By Paul W Dennis.